As part of the 2020 marketing strategy to promote the awareness of SAVA and the veterinary fraternity within South Africa, SAVA’s corporate sponsor, V-Tech a leading South African animal health company retained the Public Relations services of premier PR and Social Media agency, Mala Media.
Having commenced in March 2020, the goal of this partnership was to create an effective communication channel for SAVA, its members, the relevant media outlets and ultimately the public at large. Headed by publicist and account director, Katya Guerra-Bayley, the team embarked on a wide range of campaigns aimed at promoting veterinarians in the public space, educating the public of the positive role that veterinarians play in our modern society, and keeping them (the public) abreast of the latest trends in the industry.
To date, this partnership, and the awareness it has produced has been a resounding success. With positive print and digital coverage, social media engagement, and on-air interviews, the team was able to reach a wider and more diverse audience than ever before.
Key topics that have been covered across the mediasphere include: World Rabies Day 2020, Adopt a pet project (on behalf of the SAVA Community Veterinary Clinics (SAVA-CVC)), vet visit etiquette, animal welfare in the COVID reality, SAVA statement on the welfare of live-stock transported by sea, SAVA response to the ban on trade & the use of wildlife products, Telemedicine (in conjunction with telehealth app ‘Medici’), and understanding the importance of the role that veterinarians play in food safety, to name a few.
“Our investment in the PR efforts from Mala Media, who have harnessed the power of publicity in order to create a buzz amongst the South African media has proven to be successful. The goal was to generate “ink and airtime” coverage for SAVA and that has been achieved by keeping up to date with the latest trends, news and topical events, says Dale Parrish, V-Tech’s Chief Marketing Officer.
The strategy going forward is continue assisting SAVA, its members and veterinarians across South Africa in creating awareness for the important issues related to the veterinary profession. We will continue to bring the attention to and applaud the hard-working and dedicated members of the association for promoting the wellbeing, health and safety of animals as well as the public.
For more information on V-Tech and SAVA, please visit www.vtech.co.za and www.sava.co.za.
For years vets across Africa have not had access to quality compounded medicine to assist them in practice. In November 2019, after a year of planning, Dr Ian Oberholzer spent time in the V-Tech Midrand facility. The objective being to learn all that V-Tech has to offer practising vets. After days of technical training, in V-Tech Prescriptions Pharmacy, he returned to Windhoek full of ideas and with a wish list and was ready to take our plan forward.
On the 7th of November 2019, at the Namibian Veterinary Congress held in Swakopmund, V-Tech was very proud to finally announce the exciting new joint venture between V-Tech and Novecy Pharmacy. The congress was attended by Dale Parrish and Johan Oosthuyse from V-Tech and Ian Oberholzer and Dwayne Thompson from Novecy. Novecy Pharmacy is based in Windhoek, Namibia, and will extend the V-Tech footprint into Sub-Saharan Africa.
Left to right: Dwayne Thompson, Dale Parrish, Ian Oberholzer and Johan Oosthuyse.
Combining the V-Tech experience, expertise and knowledge with the resources and great service offered by Novecy Pharmacy, V-Tech will now be able to service veterinary clients and their patients outside of South Africa.
The initial range will be limited as the market is being established, and needs and opportunities identified, but the ‘phase 2’ compound list is taking form. V-Tech, together with Novecy Pharmacy, will ensure the future success of veterinary compounding across Africa.
Vets can order their compounded preparations through V-Tech at email@example.com or contact Dale at firstname.lastname@example.org for more information. V-Tech now also has a fully staffed Call Centre, +27 (0) 87 1505925, and the team is ready to support vets within and outside the borders of South Africa.
Reg. No. G2951 Act36/1947 – BUZZ OFF™ Fly Repellent Gel
Reg. No. G2953 Act36/1947 – BUZZ OFF™ Fly Repellent Spray
Renowned BUZZ OFF for horses has been a household name for many years, an essential product for any horse owner. Responding to the consumer request for an effective fly repellent spray registered for dogs, V-Tech extended the claim on the very well-known BUZZ OFF Spray and Gel to now include a claim for dogs.
The recent V-Tech launch
BUZZ OFF is an effective gel and spray-on fly repellent for protection against flies, now also registered for use on dogs.
BUZZ OFF™ Spray and Gel now offer convenient and effective protection against flies. The spray contains two insect-repelling ingredients, cypermethrin and citronella oil.
Cypermethrin is a synthetic pyrethroid used as an insecticide. It behaves as a fast-acting neurotoxin in insects. Citronella Oil naturally repels bugs. BUZZ OFF must not be used on cats.
Common questions and answers:
1. How Can I Keep Flies Off My Dog?
Keeping your dog clean and healthy will go a long way in keeping flies at bay, but there are other steps you can take to get them off your dog’s back, literally. If flies are targeting a specific area on your dog, say his ears, try applying Buzz Off Fly Repellent Spray or Buzz Off Fly Repellent Gel to the area to keep them from biting. Buzz Off – Now registered for use on dogs.
2. How do I control flies in my backyard? Avoiding Attracting Flies
• Keep your yard clean. Flies are attracted to any strong smell; if you eliminate the odours, you’ll drastically reduce the fly population outside your home.
• Cut your lawn often
• Mind your compost bin
• Guard against stagnant water
• Keep fruit and fruit peelings out of your bird feeders
• Use Buzz Off Fly Repellent Spray or Buzz Off Fly Repellent Gel on your dogs and horses to keep them fly free.
3. What well known fly repellent Spray and Gel are both now registered for use on dogs?
Because BUZZ OFF is now registered for dogs and it now also comes in a very handy 250ml spray bottle. Available at your local veterinarian or vet shop.
The BUZZ OFF range includes the following,
BUZZ OFF™ Fly Repellent Spray 250 ml
BUZZ OFF™ Fly Repellent Spray 750 ml
BUZZ OFF™ Fly Repellent Spray 5l refill
BUZZ OFF™ Fly Repellent Gel 400 g