Herbal Iceman and Cape Cycle Tour 2015
There were 159 exhibitors that filled a total of 369 stands which resulted in this expo being the largest one to date. There was concern that attendance would be low due to the route being shortened as a result of the devastating fires around Cape Town, but cyclists and visitors flocked through the Good Hope Centre in their masses with much enthusiasm and support for the fire-fighters and made the Argus 2015 a wonderful event.
Herbal Iceman exhibited at the expo for the first time this year and gained valuable insight into how the public received the new Herbal Iceman. The response was fantastic! A high percentage of the visitors knew and recognised Herbal Iceman. What did they say? “This product is fantastic!” “Herbal Iceman works wonders for everything” “We love the new packaging”
Herbal Iceman contains menthol which is well known for its cooling properties. The menthol combined with the unique Herbal Iceman formula which includes extracts of Arnica and Echinacea, offers a cooling sensation which may provide temporary relief from localised pain – joint and muscle discomfort. Other benefits of Herbal Iceman include the treatment of sunburn and insect bites.
Herbal Iceman is for every outdoor living, health/ sporting enthusiast across various disciplines who take their sport and healthy living seriously. They work hard, train hard and play hard. They anticipate muscle pain and strain and thus carry a muscle cooling gel with them as a daily essential so that it can be applied during or after training, or a race.