As part of the 2020 marketing strategy to promote the awareness of SAVA and the veterinary fraternity within South Africa, SAVA’s corporate sponsor, V-Tech a leading South African animal health company retained the Public Relations services of premier PR and Social Media agency, Mala Media.
Having commenced in March 2020, the goal of this partnership was to create an effective communication channel for SAVA, its members, the relevant media outlets and ultimately the public at large. Headed by publicist and account director, Katya Guerra-Bayley, the team embarked on a wide range of campaigns aimed at promoting veterinarians in the public space, educating the public of the positive role that veterinarians play in our modern society, and keeping them (the public) abreast of the latest trends in the industry.
To date, this partnership, and the awareness it has produced has been a resounding success. With positive print and digital coverage, social media engagement, and on-air interviews, the team was able to reach a wider and more diverse audience than ever before.
Key topics that have been covered across the mediasphere include: World Rabies Day 2020, Adopt a pet project (on behalf of the SAVA Community Veterinary Clinics (SAVA-CVC)), vet visit etiquette, animal welfare in the COVID reality, SAVA statement on the welfare of live-stock transported by sea, SAVA response to the ban on trade & the use of wildlife products, Telemedicine (in conjunction with telehealth app ‘Medici’), and understanding the importance of the role that veterinarians play in food safety, to name a few.
“Our investment in the PR efforts from Mala Media, who have harnessed the power of publicity in order to create a buzz amongst the South African media has proven to be successful. The goal was to generate “ink and airtime” coverage for SAVA and that has been achieved by keeping up to date with the latest trends, news and topical events, says Dale Parrish, V-Tech’s Chief Marketing Officer.
The strategy going forward is continue assisting SAVA, its members and veterinarians across South Africa in creating awareness for the important issues related to the veterinary profession. We will continue to bring the attention to and applaud the hard-working and dedicated members of the association for promoting the wellbeing, health and safety of animals as well as the public.
For more information on V-Tech and SAVA, please visit www.vtech.co.za and www.sava.co.za.